For Windrush Caribbean Film Festival, we developed a key visual to mark the 75th anniversary of the Windrush Generation in the UK. The new key visual aimed to captivate both returning and new audiences, reimagining the festival’s look with emotion-driven marketing elements that brought a renewed energy to the cinema experience. This updated identity was so effective, it continued to be used successfully for two consecutive festival seasons, helping to strengthen the festival’s presence and engagement with its community.