In collaboration with the Sickle Cell Disease Association of Canada, Canadian Blood Services, and Carleton University, we developed a compelling social media campaign aimed at increasing Black blood donor recruitment across Canada.

This project included a carousel graphic series for Instagram and an educational downloadable PDF designed to inform, inspire, and mobilize. The visuals struck a balance between urgency and empowerment—highlighting the critical need for diverse donors in the fight against Sickle Cell Disease.

Through bold, community-centered design and clear messaging, the campaign helped bring awareness to an often-overlooked health disparity while offering a direct call to action.