Brand Development

When Beautifully Minded came to us with their new amazing organization and logo in tow, we helped build out the rest of their visual world—creating a cohesive brand that reflects their purpose, presence, and power. Beautifully Minded is a Toronto-based organization dedicated to supporting Black caregivers of individuals living with Alzheimer’s and dementia. Their mission is to provide culturally relevant resources, support and community From the brand foundation to the digital launch, we crafted a full suite of creative:
 Brand development, website,
email direct markerting, marketing materials.